Your Ultimate Guide To Creating a Social Media Campaign
Today social media helps in connecting the lives of millions of users. With every passing day, social media marketing is becoming an utmost important aspect of digital media which is helping in reaching out to millions of customers worldwide. It is helping you to connect with your customers, target them, know them better, increasing your brand awareness and its revenue. As a top social media agency in Delhi NCR, we know how important social media marketing is for your business.
Here's why you should choose Webidigital?
Well, team Webidigital offers the best digital marketing services in Delhi NCR, as we always strive to provide an exceptional service experience to our customers. We have a team of efficient and industry-trained Marketing Experts who are always bubbling up with fresh ideas and work with a solution-focused approach and excellent project execution processes to deliver their best work to help your business grow better.
As an agency, we know that how important social media marketing campaigns are for your business growth. Be it big or small, social media marketing is important for every business.
"Social Media Marketing is a Game changer for your Business", here's how:
It is cost-effective.
Social Media is a very budget-friendly platform. Businesses can create great marketing campaigns on social media, even with low or zero cost. Almost every social media platform provides free signs up, one can create n number of campaigns and advertise their business for free and can also save their huge marketing budgets for other mediums.
It helps in engaging your customers.
Social media is already everyone's favourite medium to engage with their loved ones. So for businesses who use social media marketing, it is easier to connect with their customers on a personal level. All you need to do is just do simple marketing research, to help you understand your audience better. Figure out a creative and out of the box way to engage with your customer and invite them to understand your brand better.
It helps in building your brands credibility
Your social media's presence helps your customers in connecting with you easily. Brands use their social media platforms to connect better with their customers. Posting pictures related to their product services, their brand shoot, their stock updates, customer testimonials helps a brand in building a loyal customer base. Nowadays, before buying each and every customer researches a brand credibility score through its social media presence, so if you're missing out on this platform, you might need to reconsider your decision.
It helps in increasing your Web Traffic
Social media indirectly increases your website traffic. Social media provides you options to put up direct links of your landing pages, where you want your customers to visit. Be it stories, posts or ads, social media has given you the options to provide links to your website or landing pages, so as to increase footfall on your landing pages.
It helps in improving your Search Engine Rankings.
Social media presence improves your search engine rankings. Just optimizing your website and updating your blogs is no longer sufficient to secure your top place on a search engine, instead, you need to up your social media game also to improve your ranking. Social media helps you in creating many backlinks which help in improving your overall ranking on search engines. Social media presence tells that your brand is trustworthy and credible.
In today's scenario, it is impossible for any business to work without having a social media presence. Social media is your ultimate key to success. So stop wasting any more time, hop onto social media and boost your business growth. Make creative campaigns and tap on your potential audience. But, you need to strategize in advance if you want to make sure that your campaign is successful. With the right strategy and process implementation, you can ace your social media campaigns with a 100% success rate.
Here's your ultimate guide for creating a winning Social Media Marketing Strategy:
Step 1. Set your campaign goals
The first thing before starting a campaign is to set goals. You need to ask yourself first, why are you running this campaign. What is your ultimate business goal with this campaign? Like you want to increase your follower count, you want to increase your brand’s awareness, you want more leads, increase your business sales, or increase brand engagement.
For a winning campaign strategy, your goals need to be specific, relevant, they should have a designated time limit, they need to be measurable. Be very careful while setting your campaigns goals and objectives, as the study states that marketers who set their goals accordingly are more likely to make their campaign's a hit.
Step 2. Research your audience properly
After setting up your campaigns goals and objectives, the next step is to research and target your audience properly. Understand it this way, suppose you are running a great campaign, but you have not targeted the right audience, that is your campaign is not visible to the right audience at the right time, then all your efforts are wasted. So, to avoid this, we suggest you create a buyer persona.
A buyer persona is a sheet containing all the necessary information about of targeted audience, like its demographic information, its likes, interest, hobbies etc. so that you can understand your audience better, and can build a sense of trust and loyalty with the brand. Here are a few important things that should be included in your buyer persona:
- Name of your buyer
- Gender of your buyer
- Age of your buyer
- Income of your buyer
- Location of your buyer
- Favourite social media channels
- Interest / Hobbies of your buyer
3. Choose your channel
After setting up your campaigns goals and researching your audience, now you have decided on which social media platform, you want to run your campaign. Instead of running your campaign on every platform, you need to figure out which platform is best for your brand. Choice of your social media channel mostly depends on the type of products or services you provide. For instance, if you provide services related to the B2B audience, a professional platform like LinkedIn will suit you better. If you provide services related to a B2C audience, platforms like Instagram or Facebook will suit your better. Apart from this, you can also do deep research and analyse your previous campaign analytics, to see which channel performed better for you.
4. Create a calendar
After selecting a suitable social media channel for your campaign, now you need to create a proper social media calendar for your campaign. While running any campaign, timing is really very important. Just running a paid campaign on your social media isn't enough, you need to back it up with timely organic postings also. You need to create a hype around your campaign, that something big is going to happen or already happening.
For that, create an excel sheet, make required rows and columns, mention the type of content to be posted, mention its date and time of posting. Outline you content that is to be posted from the date of campaign initiation to the day it ends. Mention the no. of posts, stories, collaboration posts that need to be posted during this time. So as to run your operations smoothly without any confusion.
5. Research new tools
After creating a social media calendar, you need to research new tools to keep accelerating the reach of your social media marketing campaign. Research new designing apps for everyday postings. Softwares like Canva, Photogrid, Inshot are free designing software to create attractive and engaging photos and videos.
For help with the content of your campaign, research through Quora or yahoo answers. Read marketplace reviews of competitors products, so that you can understand your customer’s queries. Always work towards a solution focussed approach.
Explore scheduling apps, like Facebook business manager, Hootsuite to schedule your campaign and other related posts like a pro. Scheduling apps make it easy to many all your social media tasks.
Check out social media analytics tools like Facebook ads managers to study deeply about campaign progress. To run an amazing campaign, it is really important to have a good analytics tool.
6. Carry out competitive analysis
After researching new tools for your business, you need to carry out a competitive analysis. You need to see what your competitors are doing, which strategy is working for them and which is not. And how are their customers responding to it? Some important things that users should consider while doing a competitors analysis are:
- Which social media channels are they using?
- What type of content are they sharing?
- How frequently do they post?
- What are their previous campaign results?
Also while watching for your competitors’ great strategies, also look out for their mistakes to gain an edge over them, and create your own winning strategy.
7. Performance tracking
Tracking the performance of your campaigns timely will help you in determining their success and failure. Also, it will help you to make a few changes in your campaign strategy while it is still running. Tracking the performance of your campaign also helps in facilitating the future. It gives you a deep insight into how many people were reached, which audience showed the most interest in your campaign, which location performed better etc. Another great feature for performance tracking is UTM parameters. You can use UTM parameters to check the source of your website traffic. UTM parameters help the most in referral marketing.
Now you know how leading social media marketing companies create a winning social media marketing campaign. All you need is a solid marketing plan before you start. This starts with setting your campaign goals, researching your audience, choosing your channel, creating a social media calendar, researching new tools for your campaign, carrying out a competitive analysis and tracking your performance.
if you follow all these steps rigorously, you will definitely ace it and the campaign will be a huge success.