How to Build a Digital Marketing Strategy from Scratch?

Posted on January 1, 2022 in Social Media
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With many businesses going online with the wave of digitisation, It is highly important for your business to adopt this new culture before it's too late. Let us first understand, what is Digital Marketing?

Digital Marketing, also known as Online Marketing, refers to the online marketing of brands and businesses to help them connect with their potential customers using various forms of digital communication, which includes email marketing, SMS marketing, social media marketing, paid ads etc. Many times, brands do their digital marketing themselves, and often prefer to hire professional people for these tasks. If you also want to hire industry professionals, contact Webidigital, a leading digital marketing company in Delhi NCR.

Here's why you should choose Webidigital?

At Webidigital, we offer you the best marketing services in Delhi NCR, as we always strive to provide an exceptional service experience to our customers.

We have a team of efficient and industry-trained Marketing Experts who are always bubbling up with fresh ideas and work with a solution-focused approach and excellent project execution processes to deliver their best work to help your business grow better.

As an agency, we know that be it big or small, digital marketing is important for every business.

Digital Marketing not only helps your business in building its brand awareness but, also helps it in attracting new customers and engaging existing customers. There are so many business examples over there who became famous overnight because of their out-of-the-box digital marketing strategies.

The Digital era requires you to integrate all digital tools together to form a great marketing strategy.

Six pillars of successful Digital Marketing are:

Pillar 1: Data-Driven Strategies

Marketing strategies that are not based on data-driven analytics are not meant for longer runs. They are not effective for your business growth. It is always advised to collect all the quantitative and qualitative data to study deeply about your brand. This will help you in making an unbeatable digital marketing strategy for your brands.

Pillar 2: Content Writing

In today's world, one of the best ways to connect with your brand is through your content. Your content helps you to connect with your brand. As a brand, we always suggest you create shareable content, which helps in engaging your customers. For this, high-quality writers and SEO experts help you in acing your content game in this industry.

Pillar 3. Email Marketing

Email Marketing is the best way to help increase your brands top of the mind awareness. Email Marketing is one of the most effective and cost-efficient ways for brands promotion activities. Email marketing requires the professional assistance of an expert, who can help you get the best out of your marketing newsletters.

Pillar 4. SEO (Search Engine Optimization)

Search engine optimization is the key to getting more website traffic by integrating it with content marketing. Search engine optimization helps in increasing the Google rankings of your web pages. The better you rank on google, the better will be your profit rate. As a top digital marketing agency in Delhi, we use top-notch SEO tools to make your brand visible to your audience.

Pillar 5. Social Media Marketing

Having an active social media presence is important for brands to stay connected with their audience. Social media helps you reach at a personal level with your customers on a one on one level, which helps them in understanding your brand better. This helps in building trust and loyalty in your brand.

Pillar 6. Paid Ads

Monetizing your social media and search engine optimization can help your business grow a lot more better. Paid ads can accelerate your brand reach and views in a short time. At Webidigital, our team of expert industry professionals help your business grow with PPC ads, and in-depth brand analysis to target your brand potential audience.

Now you've learnt about the different types of online marketing pillars, so let us start with building your online marketing strategy.

Here's how to create your online marketing strategy from scrap:

Step 1: Create a Customer Persona

The first and foremost step of starting your online marketing strategy from scrap is that you need to collect all the relevant qualitative and quantitative facts about your audience. Like their gender, age group, occupation, information related to their interest and hobbies. etc. It is very important to understand who your customer is and what are his/ her needs.

Step 2: Identify Your Goals and Opportunities

As a business owner, you must know how important this step is. It is really important for a brand to know what are their goals and opportunities. As a marketing agency, we always advise our clients to set their business goals and look for more opportunities in their business line to expand their business from time to time. Creating an empire is not an overnight process, you need to build it brick by brick. A weak marketing goal can weaken your entire business strategy. For every business, setting up its goals and targets should be on top priority.

Step 3: Focus on creating creative Content

Creative content is the essence of every business. Creative content helps in building a deep and true connection with your audience. Creating high-quality content is a very important aspect of digital marketing. For businesses doing digital marketing, it is always advised to start with blogging practices. Blogging is the best way to create quality content for your website and start with a bang on content marketing strategy. As an agency, we always advise our clients to maintain a good keyword density in their blogs and work according to the latest google algorithms, this will help you in improving your search engine rankings.

Step 4: Evaluate your existing Marketing Channels

The fourth step in the process of creating a great digital marketing strategy from scrap is, evaluating your existing online marketing channels. Suppose your business holds a google business listing, so start with evaluating it, that was helpful for your business or not. And, should you consider doing it next year or not. It is really important to learn what benefit you were getting from any marketing channel you ever used. Many times, the only online identity a brand has is its social media page. But, they are able to get good revenue from it, which is why it becomes more important to learn what has worked for you in the past, so you can now put more effort into it by doing other activities too simultaneously.

Step 5: Automate Marketing

Marketing automation is a huge term in the world of Digital Marketing. It is already great, but getting better by better every day with the latest technological reforms shaping up the system. For a business, where one has endless jobs to do, marketing automation is a great tool to help. You can automate digital marketing activities like email marketing, content scheduling, lead generation etc. But, is not that easy as it sounds. You need to have industry experience before starting off with marketing automation. With proper knowledge of the industry and technological advancements, you cannot ace marketing automation.

Step 6: Mobile Optimization

This is a mobile era, people prefer their mobile phones over desktops. So for a business who is starting their digital marketing strategy from scrap, it is really important to mould their digital marketing strategies according to their mobile users also. Like, if you're creating your website it should be mobile-friendly. If you're running an advertisement it should be mobile-friendly. Such things count a lot in your digital marketing activities.

Step 7: Let your Customers reach you

Whatever digital marketing activity you're doing, the ultimate goal of your efforts is to tap your potential audience right? All you wish is positive outcomes from all your activities. Always make it a point to reply to each and every one. Always ask your customers to provide you with genuine feedbacks and appreciate them. Never ask for irrelevant data from your customers. Studies claim, that people are most likely to provide their email IDs for online surveys rather than their contact numbers. Suppose you're a footwear brand, then asking about a customers age or marital status is quite irrelevant.

Step 8: Use the Right Technology

The eighth step in the process of creating a digital marketing strategy from scrap is using the right technology for the right marketing task. Even if your plan is good, but the technology you are using is not up to the mark, your strategy will fail. Digital marketing requires integrated efforts of marketing strategies with the right technology. For a great digital marketing strategy, you need tools such as google analytics, marketing automation, mail chimp to make your digital marketing tasks hassle-free. These tools help you in tracking your goals and objectives and also in identifying the source of brands traffic.

Step 9: Study Your Differentiators

For an unbeatable hold in your marketing segment, it is always suggested to deeply study tour competitors. Don not copy what others do, make your unique selling point. Be better than the others. Always strive for excellence and uniqueness. The audience too gets bored with listening same brand promises each day, they also want to hear something new and connect. As a brand, you need to find out your core, what makes you different from your competitors. Study what strategies do your competitors use, what works for them and what do not. This will help you learn a lot about your potential audience.

Step 10: Track Your Process

The last and final step in the process of building your digital marketing strategy from scrap is to track down your process. After you're done with setting up your strategy, go through it again, to check if you've left anything or not. The revisions and retakes are part of life, with every revision our work becomes better and better. Also, if everything is perfect and you decide to take off with this plan, always keep a thorough check on your analytics, because in digital marketing "Numbers do matter a lot".Run a deep analysis of what does your number say, which platform is working well for you and which is not. As constant monitoring is the key to a great digital marketing strategy.

So with this, you've understood, that there is a lot of hard work behind a successful digital marketing strategy, which is why always go step by step and you will definitely reach your destination.

Or you can always hire us- Webidigital. Being one of the best Digital marketing companies in Noida, we take pride in differing our customers a solution focus approach to all their business needs. We have an expert team of industry professionals who is bubbling up with fresh ideas 24*7. They are actively involved in your projects and perform at the best of their efficiency.

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